Video Floor is highly effective in shopping malls.
The floor can be used as a staging area for events and as a
standalone attraction. However, when used as part of a malls ambient
media the return on investment can be highly rewarding.
Located in a high traffic area a Video Floor can show a constant
stream of motion video content.
Consider: from 12pm until 10pm equals 10 hours or 1200 slots of 30
seconds.
Assume that each slot can be sold at 10 USD – this equals 12,000 USD per
day – 360,000 USD per month.
Alternatively, businesses could pay a monthly fee for having their
ad cycled during the day. There can be up to 400 shops in a large
mall. If 300 of these paid just 1500 USD per month 450,000 USD would
be generated monthly.
The video on the right is showing a 3 meter square video floor
displaying a range of logo effects.
Video Floors can be created as large as required
Due to bandwidth restrictions the quality of this video is
not high enough to truly represent the quality of the Video Floor display. Please contact us to arrange a live demo.
For more information, please
our Video Floor department.
